Piekarnia Ziarenko

Brand identity, Social Media

2024

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Created in collaboration with Toucan Agency

The Goal

The objective of this project is to develop a fresh and engaging branding strategy for the bakery's social media presence, which specializes in bread, pastries, cookies, cakes, and other baked goods. The client's existing social media profiles were outdated and no longer resonated with their target audience, necessitating a revitalized approach that emphasizes modernity, minimalism, and elegance. The target audience includes students, schoolchildren, and mothers with children, requiring a design that is both appealing and approachable. The branding will incorporate a pastel color palette, with a particular emphasis on soft pink tones, aligning with the client's vision for a clean, sophisticated, and inviting aesthetic.

The objective of this project is to develop a fresh and engaging branding strategy for the bakery's social media presence, which specializes in bread, pastries, cookies, cakes, and other baked goods. The client's existing social media profiles were outdated and

no longer resonated with their target audience, necessitating a revitalized approach that emphasizes modernity, minimalism, and elegance. The target audience includes students, schoolchildren,

and mothers with children, requiring a design that

is both appealing and approachable. The branding will incorporate a pastel color palette, with a particular emphasis on soft pink tones, aligning with the client's vision for a clean, sophisticated, and inviting aesthetic.

The objective of this project is to develop a fresh and engaging branding strategy for the bakery's social media presence, which specializes in bread, pastries, cookies, cakes, and other baked goods. The client's existing social media profiles were outdated and no longer resonated with their target audience, necessitating a revitalized approach that emphasizes modernity, minimalism,

and elegance. The target audience includes students, schoolchildren,

and mothers with children, requiring

a design that is both appealing

and approachable. The branding will incorporate a pastel color palette, with

a particular emphasis on soft pink tones, aligning with the client's vision for

a clean, sophisticated, and inviting aesthetic.

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Proposed solution

My primary focus was on selecting the appropriate color palette, as the design needed

to be minimalist, with no need for excessive details or prominent accents. The harmonious color scheme itself was intended to capture attention. Therefore, in line with the client's request, I curated a palette combining pastel tones of pink and lavender. As for the design, there are a few key elements that, while subtle, contribute to creating a balanced and cohesive composition.

My primary focus was on selecting the appropriate color palette, as the design needed to be minimalist, with no need for excessive details or prominent accents. The harmonious color scheme itself was intended to capture attention. Therefore, in line with the client's request, I curated a palette combining pastel tones of pink and lavender. As for the design, there are a few key elements that, while subtle, contribute to creating a balanced and cohesive composition.

Feedback and Refinement

The client's feedback was overwhelmingly positive. They were particularly pleased with the consistent communication throughout the project, which made them feel fully involved in the branding process, just as they had hoped. The design met their expectations perfectly, with the color palette being their favorite aspect. The client described the palette as "like a delicate strawberry cream," expressing their satisfaction with the overall aesthetic.