Tetiana Ovenko Portfolio

MGWood

Brand identity, Social Media

2023-2024

Created in collaboration with Toucan Agency

The Goal

The goal of the project was to develop a unique branding for MGWood, a private workshop specializing in the production of custom wooden furniture. The primary objective was to visually reflect the quality and individuality of the products while adhering to minimalist design principles. The branding needed to be a visual representation of the company’s core values – craftsmanship, sophistication, and refined style.

The client emphasized the importance of creating a color palette that conveys depth and elegance, evoking a sense of luxury and exclusivity. As a result, the MGWood branding serves as an effective tool in communicating with the target audience, highlighting the exclusivity and premium nature of the workshop’s furniture.

The objective of this project is to develop a fresh and engaging branding strategy for the bakery's social media presence, which specializes in bread, pastries, cookies, cakes, and other baked goods. The client's existing social media profiles were outdated and no longer resonated with their target audience, necessitating a revitalized approach that emphasizes modernity, minimalism,

and elegance. The target audience includes students, schoolchildren,

and mothers with children, requiring

a design that is both appealing

and approachable. The branding will incorporate a pastel color palette, with

a particular emphasis on soft pink tones, aligning with the client's vision for

a clean, sophisticated, and inviting aesthetic.

no longer resonated with their target audience, necessitating a revitalized approach that emphasizes modernity, minimalism, and elegance. The target audience includes students, schoolchildren,

and mothers with children, requiring a design that

is both appealing and approachable. The branding will incorporate a pastel color palette, with a particular emphasis on soft pink tones, aligning with the client's vision for a clean, sophisticated, and inviting aesthetic.

Proposed solution

For the MGWood branding, I selected minimalist fonts with a subtle touch of mystery and sophistication. These fonts are intentionally understated, ensuring they don't overpower the overall design, yet they serve as an elegant, complementary accent that adds character to the brand’s visual identity.

The color palette is composed of muted orange, deep green, and chalky white tones, which together create a refined and luxurious feel. These colors balance each other well, adding depth and elegance without being overly bold. Smooth, rounded graphic elements were incorporated to maintain a sense of fluidity and harmony, while the focus remains firmly on the product itself – the handcrafted, custom wooden furniture.

My primary focus was on selecting the appropriate color palette, as the design needed to be minimalist, with no need for excessive details or prominent accents. The harmonious color scheme itself was intended to capture attention. Therefore, in line with the client's request, I curated a palette combining pastel tones of pink and lavender. As for the design, there are a few key elements that, while subtle, contribute to creating a balanced and cohesive composition.

Feedback and Refinement

Throughout the project, we maintained constant communication with the client to ensure the branding aligned with their vision. MGWood’s team was highly satisfied with the process and results, appreciating the attention to detail at every stage. We carefully refined each element based on their feedback, making thoughtful adjustments to ensure the final design met the desired aesthetic of minimalism, elegance, and exclusivity. This collaborative approach allowed us to fine-tune the branding, resulting in a cohesive and visually compelling identity that exceeded the client’s expectations.