FlyNEXT
Brand identity, Social Media
2024
The Goal
The primary goal of this project is to develop a distinctive and compelling branding identity for a conceptual airline that resonates with young travelers aged 20 to 35. The core message of the airline revolves around the concept of connection—whether it’s reuniting with loved ones or embarking on a journey of self-discovery. The branding will embody these values through a modern, minimalist design that reflects the airline’s commitment to simplicity, comfort, and meaningful experiences. By creating a visual identity that is both contemporary and emotionally engaging, the airline aims to establish a strong bond with its audience and stand out in a competitive market.
The objective of this project is to develop a fresh and engaging branding strategy for the bakery's social media presence, which specializes in bread, pastries, cookies, cakes, and other baked goods. The client's existing social media profiles were outdated and no longer resonated with their target audience, necessitating a revitalized approach that emphasizes modernity, minimalism,
and elegance. The target audience includes students, schoolchildren,
and mothers with children, requiring
a design that is both appealing
and approachable. The branding will incorporate a pastel color palette, with
a particular emphasis on soft pink tones, aligning with the client's vision for
a clean, sophisticated, and inviting aesthetic.
The objective of this project is to develop a fresh and engaging branding strategy for the bakery's social media presence, which specializes in bread, pastries, cookies, cakes, and other baked goods. The client's existing social media profiles were outdated and
no longer resonated with their target audience, necessitating a revitalized approach that emphasizes modernity, minimalism, and elegance. The target audience includes students, schoolchildren,
and mothers with children, requiring a design that
is both appealing and approachable. The branding will incorporate a pastel color palette, with a particular emphasis on soft pink tones, aligning with the client's vision for a clean, sophisticated, and inviting aesthetic.
Proposed solution
The proposed solution for the airline's branding centers around the creation of a mood board and design that encapsulates the essence of connection and modern travel. Key elements include blurred photographs that evoke a sense of movement and emotion, combined with soft gradients to create a soothing and contemporary aesthetic. Thin lines will be used to add elegance and subtlety, while depth will be achieved through the strategic use of shadows and light reflections, giving the visuals a three-dimensional feel.
To enhance the creative process, I utilized my expertise in AI tools, leveraging advanced bots to generate custom images that align with the brand’s vision. This approach allowed for a more refined and efficient workflow, ensuring that the final design captures the intended mood and style while maintaining a modern, minimalist appeal.
My primary focus was on selecting the appropriate color palette, as the design needed to be minimalist, with no need for excessive details or prominent accents. The harmonious color scheme itself was intended to capture attention. Therefore, in line with the client's request, I curated a palette combining pastel tones of pink and lavender. As for the design, there are a few key elements that, while subtle, contribute to creating a balanced and cohesive composition.
